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Specialists in sales and business development

Partnership for sustainable growth
HowLet's Chat

 Our Approach


Fresh thinking,
know how and
flexible partnership

Our client’s love working with us because they learn how to thrive, their executives and people gain confidence, and we flex and mould to their way of working.

Helping someone buy, rather than selling to them, is a natural and positive evolution for an organisation.

By bringing this thinking to your organisation, you strengthen your customer conversations, simplify your sales processes, and speed revenues into your business.

Through our flexible and structured partnership, you access our skills and knowledge in the way you need, blending your know how with ours.  

If this sounds interesting to you, then please get in touch.

I look forward to learning about you and exploring how we can develop a close relationship to support your goals .

John Wallace

I decided to invest in a consultation with John in the early stages of starting my business and it remains one of the best investments I’ve made.

John was very attentive to detail and took time to understand all aspects of my business and my goals before sharing his extensive sales experience. The advice John gave me has proven to be invaluable – having changed my approach accordingly, I’ve seen a clear improvement in my conversation rate.

You won’t be disappointed if you invest in John, he’ll help you unlock your potential in ways you never thought you could.

Highly recommended.

Kirk Saywell

Director, GSN

John has had a huge effect on our organisation and how we approach clients.

He has the ability to come at opportunities from a different angle and really helps to think about exactly why a lead is looking to buy, what their viewpoint is and what could be the potential obstacles to stop the sale from progressing.

We’ve managed to close opportunities that we thought were unlikely to proceed.

I would definitely recommend John to anyone looking to develop closer client relationships or looking to strengthen their sales pipeline.

Chris Pont

Co-founder and CEO, IJYI Ltd

My team and I have been working with John to design and execute a new sales strategy for our business and the process has been eye opening for us.

I’ve come across a number of sales coaches over the years and John has a much more practical and human approach to sales that fits well with our own style but most importantly gets results.

With the coaching John has provided our team has focused our sales efforts and have totally changed the way we perform outreach to prospective clients. That has seen us increase the percentage of meetings we obtain after the first contact which in turn has improved our conversion rate.

Most importantly we now spend less time chasing bad leads and are much better at promoting the value we bring to the table, which in turn has a knock-on impact on revenue.

If you are looking to revamp your current commercial strategy or are looking to build one from scratch, I can highly recommend John’s “human” approach to selling

Bhairav Patel

Director and Seed Investor. Atom

How we can work with you

Building long-term profitable customer relationships

A highly valued relationship is the pinnacle in your success.

Apply best practice in locking your value to your customers success.

This bonds your customer to you, and maximises the value of your relationship.

Effective teams, with well executed systems and process to drive your results.


Business Development

– Agility –

Working with you to drive strong, robust sales

Customer Success

– Executive Engagement –

Increasing the value of your customer relationships

Business Planning

– Your Value –

Maximising your business strengths to gain competitive advantage

Advanced Sales and Negotiation

– Bonding –

Applying best practice in sales and negotiation to nurture long term revenues

Get In Touch